This Privacy Policy describes how mattytales.com («Site» or «we») collects, uses and discloses your Personal Information when you visit or make purchases on the Site.

Contact

After reviewing this policy, if you have additional questions, would like more information about our privacy practices, or would like to file a complaint, please contact us by email. care@mattytales.com, or using the data below:

Moskovska St, 53, Mykolaiv, 54000, Ukraine

Collection of personal information

When you visit our Site, we automatically collect certain information about your device, your interactions with the Site, and data necessary to process your purchases. We may also receive additional information if you contact our support team.

In this Privacy Policy, we use the term «Personal Information» to mean any data that can directly or indirectly identify an individual (including the categories of information below).

Please review the list below to learn more about what personal information we collect and for what purpose.

Device information

  • Purpose of collection: To ensure the correct operation of the Site for you, as well as to analyze the use of the Site in order to improve it.
  • Source of collection: Information is collected automatically when you visit our Site, using cookies, log files, web beacons, tags and pixels.
  • Disclosure of information: We may transfer this data to our technical partners (for example, analytics and hosting services) solely to ensure the operation of the Site.
  • Personal information collected: • browser type and version • IP address • time zone • cookie information • pages and products viewed • search queries • interaction with the site

Order information

  • Purpose of the collection: To process your order, take payment, arrange delivery, provide order confirmation and communicate with you. This data may also be used to check orders for fraud risk and, with your consent, to send you information about our products and offers.
  • Source of collection: The information is provided by you when placing an order.
  • Disclosure of information: We transfer the necessary data to payment systems, delivery services and other partners solely for the purpose of fulfilling the order.
  • Information collected: • name and surname • billing address • shipping address • payment information (processed by payment systems) • email • phone number

Minors

The Site is not intended for persons under the age of 15. We do not knowingly collect personal information from children. If you are a parent or legal guardian and believe that your child has provided us with their personal information, please contact us at the address above to request its deletion.

Sharing personal information

We may share your personal information with service providers to ensure the proper functioning of our Site, provide services, and fulfill our obligations to you as described above. For example:

  • We work with third-party services that help us process orders, make payments, and operate the Site.
  • We may also disclose your personal information to comply with applicable laws and regulations, in response to lawful requests from government authorities (including subpoenas, court orders or warrants), and to protect our rights and legitimate interests.

Behavioral advertising

As described above, we use your personal information to provide you with personalized advertising and marketing messages that we think you may find interesting. For example:

  • We use Google Analytics to better understand how visitors use our Site. You can find out more about how Google processes your personal information here: https://www.google.com/intl/uk/policies/privacy/ You can also opt out of Google Analytics by clicking here: https://tools.google.com/dlpage/gaoptout
  • We may share information about your use of the Site, your purchases, and your interactions with our advertising on other websites with our advertising partners. Some of this information may be collected and shared using cookies or other similar technologies (subject to your consent, where required by law).

To learn more about how personalized advertising works, you can visit the Network Advertising Initiative (NAI) educational page:
https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising:

  • FACEBOOK - https://www.facebook.com/settings/?tab=ads
  • GOOGLE - https://www.google.com/settings/ads/anonymous
  • BING -https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you may opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at:https://optout.aboutads.info/.

Use of personal information

We use your personal information to provide our services, including: offering products, processing payments, arranging delivery and fulfilling orders, and informing you about new products, services and special offers.

Legal basis for processing

In accordance with the General Data Protection Regulation (GDPR), if you are a resident of the European Economic Area (EEA), we process your personal information on the following legal grounds:

  • your consent;
  • performance of the contract between you and the Site
  • compliance with our legal obligations
  • protecting your vital interests
  • performance of tasks carried out in the public interest
  • our legitimate interests, provided that they do not override your fundamental rights and freedoms

Data storage

If you place an order through the Site, we retain your personal information for as long as necessary to fulfill our obligations and maintain records, or until you request its deletion.

Automated decision-making

If you are a resident of the European Economic Area (EEA), you have the right to object to the processing of your data based solely on automated decision-making (including profiling) where such decisions produce legal effects for you or otherwise significantly affect you.

We do not make fully automated decisions that have legal or other significant effects on users using their personal data.

However, we may use limited automated processes to prevent fraud and ensure the security of the Site. Such processes do not have a material impact on you.

Such processes may include:

  • temporary blocking of IP addresses associated with repeated unsuccessful transaction attempts (such data is stored for a limited time)
  • temporary restriction of the use of payment methods related to suspicious activity (data is stored for a limited period)

Your rights

GDPR

If you are a resident of the European Economic Area (EEA), you have the following rights regarding your personal information:

  • the right to access your personal data
  • the right to correct or update inaccurate data
  • the right to delete your data
  • the right to restriction or objection to processing
  • the right to transfer data to another service

To exercise any of these rights, please contact us using the contact information provided above.

Please note that your personal information may be processed outside the European Economic Area, including in countries where different data protection standards may apply. In such cases, we take appropriate measures to ensure an adequate level of protection for your data in accordance with the requirements of the GDPR.

CCPA

If you are a resident of the state of California (USA), you have the right to:

  • receive information about what personal data we collect and how we use it ("right to know")
  • request the deletion of your personal data
  • request correction or update of your data
  • receive a copy of your data for transfer to another service

To exercise these rights, please contact us using the contact information provided above.

You may also designate an authorized person (agent) to submit requests on your behalf. In this case, please contact us using the contact details provided.

Cookies are small text files that are downloaded to your computer or other device when you visit our Site. We use different types of cookies, including functional, analytical, advertising and social media integration cookies.

Cookies help improve your experience on the Site by remembering your actions and preferences (such as language or region). This saves you from having to re-enter this information each time you visit or move between pages. Cookies also help us analyze how users interact with the Site (for example, whether this is a first-time or repeat visit).

We use cookies to optimize the operation of the Site and provide our services.

The duration of cookie storage depends on their type:

  • session cookies are stored only while you are on the Site and are automatically deleted after you close your browser
  • persistent cookies are stored on your device until they expire or are deleted

Most of the cookies we use are persistent and last from a few minutes to two years.

You can manage cookies through your browser settings. Please note that blocking or deleting cookies may affect the functionality of the Site and some parts of it may not work correctly.

Most browsers automatically accept cookies, but you can change these settings in your browser's "Settings" or "Tools" menu. For more information about managing cookies, please refer to your browser's help or visit:
www.allaboutcookies.org

Please note that restricting the use of cookies may not completely stop the transfer of information to third parties (e.g. advertising partners). For more information, see the section "Behavioral Advertising" above.

Changes to the Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our operations, data processing practices, and for other operational, legal, or regulatory reasons.

Complaints

If you have any complaints or questions regarding the processing of your personal data, please contact us by email: care@mattytales.com or by using the contact details provided in the "Contacts" section above.

If you are not satisfied with our response, you have the right to file a complaint with the relevant data protection authority in your country.

For users in the European Economic Area, you can contact your local data protection authority or file a complaint through the relevant authority, for example:
https://ico.org.uk/make-a-complaint/

Last update: May 01, 2026